FU** THE CBC

FRIENDS OF CANADIAN MEDIA

IT SHOULDN’T BE OFFENSIVE TO FUND PUBLIC BROADCASTING.

• Commercial Production • Casting & Talent Management • Location Scouting • Cinematography & Crew • Offline Editing • Visual FX & Compositing • Colour Correction • Online Editing • Audio Mixing • Broadcast Delivery

Whether or not Canadians should continue to fund the CBC is a divisive issue. With a federal election on the horizon and the future of the CBC hanging in the balance, our friends at Wunder agency created a campaign designed to turn heads across the political spectrum.

Accomplice Content joined as the production partner to bring that idea to life. The team worked closely with Wunder to shape the bold, politically charged concept into a fully realized spot. Early storyboards and pre-production experiments explored classic censorship tropes like bleeps and blurs ensuring each device served the narrative.

Locations were chosen to feel accurate, relatable, and rooted in the lived experience of Canadians, from small towns to urban streets. This attention to detail ensured the visuals amplified the story while reinforcing the satire, giving the spot both authenticity and impact.

Collaboration between the director, editor, and agency refined the final piece. Subtle editorial choices, such as cutting to music lifted from Pierre Poilievre’s own campaign, added another layer of irony, turning a conservative anthem into clever commentary on public media. The timing of every cut, pause, and audio cue was meticulously crafted to maintain momentum, sharpen the satire, and keep the energy high without ever tipping into chaos.

Much of the brilliance of Fund the CBC lies in what is left unsaid. The spot trusts the audience to connect the dots, delivering impact through both comedy and thought-provoking satire. What could have been heavy-handed instead becomes quick, clever, and memorable, a 30-second mic drop that sticks.

The campaign’s impact speaks for itself:

19M organic impressions in eight weeks

7.8M online video views

100K campaign website visitors