Case Study | NSGC Know the Game Game

KNOW THE GAME GAME

NSGC

This VIRTUAL SET… WAS A REAL SAFE BET.

• Commercial Production • 3D Tracking • 3D Modelling • 3D Animation • 3D Lighting & Texturing • Motion Design • Rotoscoping • Compositing • Sound Design • Custom Music Composition • Audio Mixing

When our agency partners at M5 brought us their scripts for the gambling awareness campaign, the ideas were strong, well-crafted, and ready to come to life. The big challenge was building a custom broadcast studio that could meet creative ambitions and practical realities, while staying on time and on budget.

Rather than constructing a physical set, we leaned on our 3D expertise to create a fully custom studio designed specifically for the production. The shoot took place over two days on blue screen, with multiple versions and cutdowns captured. Alongside strong performances from our cast, our VFX team supervised on set, ensuring that tracking markers and precise lighting were in place so post-production could move forward seamlessly.

Once our editor had combed through the material to find the best performances and the cuts were “picture locked,” we began the process of integrating the virtual studio with the live-action footage. By tracking the camera motion from our raw plates, we could mirror that exact motion in 3D space, rendering a studio environment that felt authentic, dimensional, and visually complete. To round out the experience, a custom music score was composed to enhance the tone and tie the pieces together.

The result is a polished, engaging campaign that communicates the importance of gambling responsibly with clarity and impact. By pairing creative ambition with technical precision, we were able to deliver a final product that is visually compelling, flexible across versions, and entirely on target.