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We were thrilled at the opportunity to team up with Captain Morgan to conceive of and execute their new video campaign for Atlantic Canada East Coast White Rum. With the goal to create spots that spoke to the people in Atlantic Canada, the 'Magine campaign was born. We cast our storyteller from Cape Breton and told a pair of stories centred around two distinctly Atlantic Canadian subjects - Donairs and the Mull River Shuffle.
The videos were used for broadcast, digital, and pre-roll.