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The Discovery Centre

The Discovery Centre in Halifax, Nova Scotia was getting set to reopen in a new location, featuring brand new state of the art design and exhibits. We were tasked by M5 Marketing Communications to bring their script to life and create an emotional and inspiring video to kick off the grand opening. We worked together to give Jack's story a classic and cinematic approach.

The result is an award winning video that has been used on broadcast, digital, theatrical, and pre-roll. The spot continues to be the first thing people see when they walk into the Discovery Centre.

This project required a ton of collaboration between the creative team at M5, our animation team, and directors. The process fun and explorative, and it helped garner incredible results for the Discovery Centre. This video is a behind-the-scenes look the work that went into the project.